Full Job Description
Position: Digital Content Strategist
Location: Raleigh, North Carolina
Company Overview
Join one of the leading innovators in technology and online services that has made its mark across the globe. At Apple Inc., we strive to create technologies that enhance lives and empower creativity. Our facility in Raleigh, NC, is expanding, and we're on the lookout for a Digital Content Strategist who shares our passion for impactful digital storytelling and can drive engagement through innovative content strategies.
About the Role
As a Digital Content Strategist, you will play a pivotal role in shaping our digital presence. You will be responsible for crafting a coherent narrative that resonates with our diverse audience, elevates our brand, and drives user engagement. You will work closely with cross-functional teams, develop content strategies across various platforms, and ensure our messaging is consistent and compelling.
Key Responsibilities
- Develop and implement engaging digital content strategies that align with our brand goals and objectives.
- Analyze competitor content and industry trends to create innovative strategies that set us apart in the tech landscape.
- Collaborate with creative teams to design content that enhances user experience across web and mobile platforms.
- Manage content calendars and create guidelines to ensure brand consistency.
- Utilize SEO best practices to enhance organic search visibility for all digital content.
- Benchmark content performance and adjust strategies based on analytics insights.
- Work closely with social media teams to develop campaigns that build community engagement and drive traffic to our platforms.
- Stay abreast of emerging digital trends and technologies to ensure our content strategy remains innovative and forward-thinking.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in digital content strategy or related roles.
- Proven track record of developing successful content strategies that drive engagement.
- Strong understanding of SEO, SEM, and analytics tools.
- Excellent written and verbal communication skills.
- Proficiency in content management systems (CMS) and social media platforms.
- Creative thinking and problem-solving skills are essential.
Preferred Qualifications
- Experience in the technology sector or related industries.
- Familiarity with design software (Adobe Creative Suite, Figma, etc.) is a plus.
- Understanding of UX/UI principles.
Why Join Us?
At Apple, diversity and inclusion are at the core of our culture. We celebrate unique perspectives and believe that they drive innovation. As a Digital Content Strategist, you will have the opportunity to work in a vibrant and inclusive environment that fosters creativity and collaboration.
Benefits
- Competitive salary and comprehensive healthcare.
- Generous retirement plans with matching contributions.
- Flexible work hours and the option for remote work.
- 401(k) with company match and retirement planning support.
- Employee discounts on products and services.
- Ongoing professional development and training opportunities.
Application Process
If you're a passionate digital strategist ready to make an impact, we want to hear from you! To apply, submit your resume, a cover letter detailing your experience as a Digital Content Strategist, and examples of successful content strategies you’ve implemented.
Join Us in Making a Difference
Your innovative ideas and talents are welcome here at Apple. As a Digital Content Strategist, you will help shape the future of technology while working in a supportive and dynamic environment. Apply today! We can't wait to meet you.